In June 2018, after almost ten years, Belize was removed from the list of World Heritage Sites in danger. A victory that was only possible as a result of the exemplary collaboration among government, civil society, and the scientific community. However, while getting off the danger list is a key win, as a nation and a people of Belize, we cannot become complacent; but must continue to do all we collectively can to ensure that the outstanding universal value of the Belize Barrier Reef Reserve System (BBRRS) is maintained. Noting the importance of the BBRRS to Belize and the international community, the country must seek national and international backing in support of the BBRRS, given the ever-present threat of exploitation and irreparable damage of the system; which places at risk the services these resources provide to Belize’s society. One key component for ensuring this is proper branding and marketing of the BBRRS World Heritage Site (WHS). Therefore, this consultancy aims to create and implement a branding and marketing strategy, and a communication plan to sensitize Belize and the international community on the importance of Belize’s World Heritage Site and the broader Belize Barrier Reef System.
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